Embracing Global Perspectives with Cape Town Backdrops
Camel’s Bold New Branding: ‘Let’s Move Beyond’
Camel, the iconic cigarette brand, has taken a fresh approach with its latest advertisement titled “Let’s Move Beyond.” This campaign is not about the product itself but about the ethos and the spirit of individuality that Camel aims to embody. The ad’s message is clear: “Everyone is different. That’s why we see the same, differently. We’re far too curious to think exactly what everyone thinks.” This powerful narrative appeals to those who crave uniqueness and innovation, encouraging viewers to “move beyond and leave the ordinary behind.”
Cape Town: The Perfect Setting for a Global Message
Filmed in the vibrant city of Cape Town, the ad brilliantly showcases well-known local landmarks that, despite their familiarity to Capetonians, blend seamlessly into a global context. The city’s diverse architecture and scenic beauty make it an ideal location for filming projects that require a blend of local charm and international appeal. The choice of an American voiceover accent further emphasises the ad’s universal message, making it relatable to a global audience.
Chere Botha: A Versatile Filming Location in Bellville
One of the standout locations featured in the “Let’s Move Beyond” ad is Chere Botha, an Amazing Spaces location in Bellville. Known for its modern and Scandinavian-inspired design, Chere Botha is a popular choice for film shoots. This school boasts a variety of versatile areas, including a sports facility, auditorium, sports fields, classrooms, and a library, which were extensively used in the filming of the ad.
The ad’s frames beautifully capture the sleek lines and contemporary aesthetics of Chere Botha, highlighting its suitability for a campaign centered on moving beyond the ordinary. The sports facility and auditorium, with their clean and modern design, add to the ad’s dynamic feel, while the classrooms and library provide a backdrop that resonates with themes of curiosity and learning.
Conclusion: Cape Town’s Role in Global Advertising
Camel’s “Let’s Move Beyond” ad is a testament to the versatility and appeal of Cape Town as a filming location. With its mix of iconic buildings and diverse settings, the city can convincingly portray various global locales. Chere Botha, with its Scandinavian design and multifaceted facilities, played a crucial role in bringing the ad’s vision to life, showcasing Cape Town’s ability to support high-quality, globally relevant productions.
At Amazing Spaces, we take pride in offering a wide range of locations that can meet the needs of any creative project. Whether you’re looking to film a commercial, shoot a music video, or create stunning photo backdrops, Cape Town’s diverse landscapes and our unique locations provide the perfect canvas for your vision.
For more information on how to feature your property or to find the ideal location for your next project, connect with us. Join us in discovering the potential of Cape Town’s remarkable locations and let’s move beyond the ordinary together.
